Playbooks
Getting cited by an AI model isn't one task, it's two. There's the on-site work: making a brand legible to a model in the first place. And there's the off-site work: giving the model outside reasons to trust and repeat
Foundations
AI visibility engineering is the practice of shaping your brand's digital data, schema, and authority so that generative tools and answer engines—like ChatGPT, Gemini, and Microsoft Copilot—accurately recognize, trust, and cite your business in their synthesized responses. Search is changing shape. Decision-makers increasingly ask a